Apple should move to a bazaar, or open source, model of development Essay

Apple should move to a bazaar, or open source, model of development similar to Android because this model promotes innovat - Essay Example Prior to the conversion, it was the â€Å"bazaar† system which was commonly adopted by companies all around the world. Raymond (2001) unambiguously specifies regarding the advantages to implement an open source business model towards obtaining greater competitive advantages and scope for continuous development through innovation. One of the most prominent examples to identify the virtues of an â€Å"open source† business model can be regarded with reference to the case of Android software. Notably, it was the open source development model which promoted commercial business of software that further augmented the variables for competition, motivating the major market players to actively participate in product innovation. Hence, from a long term perspective, it becomes apparent that open-source models are likely to be beneficial with regard to industry development and customer satisfaction (Olaleye, â€Å"Open Source Business Model for Mobile Computing: Android Open Sourc e Pt. 1†). However, there are a few companies which yet focus on implementing closed business model emphasizing on strict licensing policies such as Apple Incorporation. Thesis Statement Concentrating on the virtues of an open source business model, this essay will intend to evaluate the appropriateness of adopting an open source business model over a â€Å"bazaar† system to promote product innovation and quality enhancement in case of Apple. Thus, the discussion will attempt to justify whether Apple should move towards adopting an open source model similar to Android. Discussion In the context of present mobile market, Apple Incorporation is often regarded as a leading brand in the IT industry maintaining a particular brand reputation in the minds of the customer. In its business process, Apple had been marketing its software products with copyright licensing which meant that people would have to buy the product code before downloading or installing the software in the ir PC or Mac book. On the other hand, another technology industry giant, Google incorporation has been offering its most demanded software Android, uses an open source model which is based on Linux operating system. In this open source Model, customers are allowed to directly download applications or software in their devices in exchange of minimum or zero monetary value. Certainly, owing to their differing business models, the two software companies have gained dissimilar results in terms of product demand, customer satisfaction and competitive advantages. For instance, customers of Apple products (such as Mac book or iPhone) need to purchase the license before installing the software on their devices in exchange of a specified amount. Even though purchasing license tends to boost customer confidence in terms of quality concerns, it has also been observed to hamper their satisfaction level owing to the complex transaction process and limited choices. On the contrary, the software p ackages of Android is available at a much simpler process along with choices which in turn tends to increase customer satisfaction level; however, it also tends to inhibit customer confidence concerning their quality demanded. Therefore, from a short run perspective, the open-source business model can be termed as advantageous, but from a long-run perspective, t