Marketting

Marketing is The concept to know your clients inevitably and wants, providing products and services which serves as a solution for guests problem Adam. Marketing Philosophies. (mba-tutorials, n.d.). Flexi gondola gondola has found the guest problem of transportation and the inadequacy of the in the public eye(predicate) transport government and came up with the innovative service of short-run hire cars. A market is the set of all developed and potential buyers of a good or service (Kotler, 2010, p.10). So it is important for flexi car to identify their potential customers for the service they operate. As this service go away be only invaluable and worthwhile to only inner-metropolis suburbs the beau monde should keep in estimate that their relevant markets ar those places, which are highly commercialised, and inner city areas. Marketing is a figure out of creating value and attracting the customer towards that product. an organisational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organisation and its stakeholders as outlined in Kotler, Brown, Burton Deans and Armstrong (2010).

In order for Flexicar to be a self-made organisation, they must understand this concept of merchandising as it merely does not simply involve interchange and advertising their products, over again argued in Kolter et. al (2010). As trade has changed over the past tense years companies like flexicars principal(prenominal) task is to identify the needs and wants of the customers and cate r towards those in an legal manner. This st! ep is achieved by flexicar as the marketers have identified that concourse who live in inner city suburbs have slight time in their detention and work on a tight schedule. So flexicar go the use your personal Flexicard to door the car, 24/7. No paperwork, no queues, not trip to a depot. (flexicar, n.d.), By offering such(prenominal) convent options flexicar further foresee the requirements of its customers in turning their twenty-four hours to day needs into...If you want to take a leak a full essay, order it on our website: OrderCustomPaper.com

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